Marketing Operations

I focus on the unglamorous parts of marketing —
systems that keep growth stable.

Systems | Migrations | Infrastructure

Based in Vancouver. Working across marketing and web systems.

View ExperienceStart a Conversation

190%

Growth Achieved

Zero

Downtime Migration

Multi-Market

Infrastructure

Work That Had to Function

Experience

01Conversion SetupMay - Dec 2025

Platform & Conversion Infrastructure

Built and managed scalable website infrastructure supporting global e-commerce operations — from zero-downtime platform migrations to conversion-focused performance optimization.

Enabled brands to regain control over their tech stack, improve site reliability, and create a foundation for growth.

Conversion OptimizationPerformance InfrastructurePlatform MigrationE-commerce Systems

100%

Uptime

Multi

Region Support

Zero

Migration Downtime

Related Case
02Growth System2020-2025

Growth & Retention Systems

Designed and rebuilt lifecycle marketing systems including email automation and affiliate programs — transforming fragmented setups into scalable revenue engines.

Focused on improving retention, increasing customer lifetime value, and unlocking new acquisition channels.

Lifecycle MarketingEmail AutomationAffiliate SystemsRetention Strategy

$50K+

Revenue Generated

+190%

Affiliate Growth

End-to-End

System Ownership

Related Case
03Retainer2020-2025

End-to-End Marketing Execution

Executed cross-functional marketing initiatives independently — bridging design, development, and marketing to deliver cohesive user experiences and business outcomes.

From landing pages to system integration, ensured ideas were not just built, but delivered measurable impact.

Full-Funnel ExecutionCross-functional DeliveryMarketing OperationsSystem Integration

Solo

Execution

Cross-functional

Delivery

System Integration

Ready

Related Case

Toolkit

Capabilities

Web Platforms & Front-End

  • WordPress & Shopify (Liquid)
  • CMS customization & content structure
  • HTML / CSS (layout fixes, custom components)
  • Responsive front-end implementation

Analytics & Performance

  • Google Analytics 4 (behavior & funnel analysis)
  • Google Tag Manager (event & conversion tracking)
  • Affiliate program tracking
  • Performance monitoring & reporting

Site Infrastructure

  • Site migrations (platform, structure, URLs)
  • Information architecture & URL mapping
  • Technical SEO audits (migration-focused)
  • Translation for multi-language sites

Marketing Operations

  • Email systems (Mailchimp) & lifecycle campaigns
  • Audience segmentation & A/B testing (email)
  • Campaign coordination & UTM attribution
  • Cross-platform tool integration
  • Asset organization & handoff

Design Support

  • Figma (UI layouts & components)
  • Adobe Illustrator / Photoshop

Contact

Let's build something that holds up in the real world.

Open to part-time and freelance work with teams who need someone that speaks both marketing and web. Shopify, email systems, affiliate setup — happy to jump in where it’s needed.

Email

my.sense5353@gmail.com

LinkedIn

miachiu-design

Portfolio PDF

Mia Chiu - Marketing Operations Portfolio